![]() Today, Ethan Beute, host of The Customer Experience Podcast, unpacks the both/and approach to AI integration and human touch. Spoiler alert: Follow-up emails are not only about the bullet-pointed takeaways. There lies the case for a “both/and” vs an “either/or” approach.īy using the both/and method for AI incorporation - specifically when dealing with follow-up emails - we determine which tasks make sense to outsource to AI and which tasks we should keep for ourselves. Without the thoughtfulness and authenticity of human touch, AI is blind to tone, pauses, and emotion. Where there is no unique human value, there probably shouldn’t be a human. Showing Your Work in the Age of AI w/ Ethan Beute” on Spreaker.Īpple Podcasts | Spotify | Google Podcasts | Amazon Give it a try! Try BombBomb Free for 14 Days.Listen to “261. Send by email, in a text message, or to social.Īnd you’ll know exactly when people open emails, click links, and play videos – so you can follow up more effectively. From BombBomb, from Gmail, from Salesforce, or from one of many other platforms. You’ll have access to our entire toolset, including the ability to record and send videos from your laptop, desktop, or smartphone. It’s free – and there’s no credit card info required. If you forget or miss a statistic or detail, include it in the typed-out text adjacent to the video itself.Ĭlick here to start your 2 week trial of BombBomb. A few imperfections make you much more honest and relatable.Īlmost anywhere someone’s going to be watching your video (email, text message, Facebook, YouTube, landing page, etc), you can support that video with some text. Conversion is about connection, not perfection. Video isn’t just about what you say – it’s about how you make people feel.Īnd a “perfect” video won’t convert more leads. Worse though, the drive for perfection detracts from the human element that makes simple videos so effective. The idea that you’d hide your outline or act like you don’t have one is driven by a common fear – the fear that your video needs to be perfect. Reading words off a paper or screen into the camera breaks eye contact with the viewer and, in that process, makes it a more awkward experience for both you and your viewers. Scripts increase the risk of giving away everything that makes video such a valuable communication medium – the human factor. Scripts put too much pressure on you to say the exact “right” words in the exact “right” order. This gives you permission to look away and refer to it.Īn outline or a bullet point list is all you need for most videos – especially for simple “ relationships through video“-style videos. Instead, show your outline and talk about it briefly. Don’t hide it and steal away quick glances off camera. Here’s the tip: show your outline at the top of the video!ĭon’t act like you don’t have it. If it’s going to be a detailed or long video, just make an outline or a bullet point list of key points. ![]() (Note: this follows our Empathy, Value, Call To Action framework)īut what if the main ideas are significant? What if you’ve got 5 or 6 instead of 2 or 3?ĭon’t put pressure on yourself to commit this to memory. Call to action: what the viewer should do next.Main ideas: 2 or 3 key pieces of information. ![]() Introduction: Who you are, why they’re seeing it, what they’ll learn.The basic structure for any video being used for communication:
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